Signature Events & Activations

Creating memories is why I love what I do

With over 20 years of experience in event marketing and management, I’ve produced events across hospitality, tech, sports, fashion, entertainment, and corporate sectors. The list below highlights just a selection—spanning global conferences, luxury brand activations, cultural festivals, and large-scale sporting events. Each showcases my ability to merge strategy, creativity, and flawless execution for measurable impact.

✨ Explore my full gallery for more projects and inspiration.

Yes Chef Reserve x The Surf Lodge – Exclusive Michelin-Star Culinary Experience (2025)

• Produced a one-night culinary event with Michelin-star chefs on a private beach.

• Secured sponsors including Don Julio, Ace of Spades, and Imperia Caviar.

• Hosted 25 high-profile influencers, celebrities, and executives.

• Generated 350+ MQLs and boosted partner engagement by 25%.

JC Hospitality Winter & Summer Series – Aspen & Hamptons Seasonal Programming (2025)

• Partnered with Grey Goose, Patron, Red Bull, Chase, Land Rover, Gucci, Jacquemus, and more.

• Designed immersive culinary and cultural activations attracting 200+ VIPs.

• Secured six-figure sponsorships covering 80% of event costs.

Whatnot Company-Wide Offsite – Global Hybrid Event (2023)

• Owned end-to-end strategy, planning, and execution for 500+ employees.

• Developed creative concept, sourced venues/vendors, led cross-functional team.

• Reduced costs by 15% while improving engagement and cultural alignment.

The National Card Show – Sports Collectibles Convention (2022–2024)

• Coordinated large-scale activations, sponsorship lounges, and hospitality experiences.

• Engaged 10,000+ attendees annually across multiple U.S. cities.

• Partnered with sports brands and collectibles companies to enhance fan engagement.

Afrotech Conference – Tech & Innovation Summit (2022–2023)

• Produced branded activations and hosted executive programming.

• Partnered with sponsors to drive diversity-focused engagement and recruitment ROI.

PTTOW! – Global Executive Community (2022)

• Curated private VIP experiences for top C-suite leaders and brand innovators.

• Designed hospitality-driven activations that strengthened partner visibility.

Vital Voices Global Partnership – Leadership Summit (2021–2022)

• Supported large-scale conferences focused on women’s leadership and advocacy.

• Managed sponsor activations and guest experience for 1,000+ attendees.

CODE Conference – Premier Technology Conference (2022)

• Coordinated sponsorship lounges, speaker series, and VIP dinners for 200+.

• Enhanced client retention by 20% with tailored B2B experiences.

Roc Nation Marquee Productions – Grammy Brunch, Super Bowl Halftime, Shawn Carter Foundation Gala (2019–2020)

• Delivered marquee events for 2,500+ VIPs and talent.

• Produced brand activations with NFL, Hennessy, Moncler, Coach.

• Contributed to $1M+ in event revenue.

Goldman Sachs Global Roadshows & Forums – CEO’s Office (2014–2019)

• Directed investor roadshows and executive forums with $2M+ annual budget.

• Improved investor retention by 18% YoY through high-touch engagement.

Comic-Con International – San Diego, New York & London (2013–2015)

• Supported global Comic-Con activations with 100,000+ attendees annually.

• Managed celebrity appearances, media integration, and sponsor activations.

Rugby World Cup – Sydney, Australia (2011)

• Supported international sporting event operations and hospitality programs.

• Coordinated sponsor activations, media logistics, and VIP experiences.

• Helped deliver a seamless experience for global fans and partners.

Sydney Olympics – Sydney, Australia (2000)

• Supported large-scale sporting and cultural events for international audiences.

• Assisted with venue operations, logistics, and hospitality activations.

• Gained early exposure to global event management at the world’s largest stage.

Sydney Festival – City-Wide Cultural Festival (2010–2013)

• Coordinated large-scale outdoor concerts, theatre, and cultural programs.

• Oversaw vendor logistics and staging for 500,000+ attendees.

Mercedes-Benz Fashion Week Australia – Backstage & Production Manager (2009–2013)

• Managed backstage operations for runway shows and designer showcases.

• Coordinated models, talent, and sponsor integrations for global fashion brands.